The Friendliest Freelancer #16: Sales basics for techies and introverts
A concern I regularly hear from software developers who want to try contracting/consulting: the marketing and sales bits can feel foreign and scary. One book in particular helped demystify sales so I could relax a bit—more on that below. Until next time, have a great week! ☕ “I'm talking to potential clients and I need to land a contract with one of them soon. Oh no: do I have to learn about sales now?” I’m not a sales expert. Most of my clients have been long-term, and I haven’t had to close...